Discover discounted pieces from leading conscious brands online and in-store.
The perfect opportunity to buy better for less - whether investing in timeless womenswear or planning for your child’s next size up.
No code needed - discount is automatically applied.
Apolina AW25: New Collection Now Live
It's here - shop Apolina AW25 baby and kids clothing online and in-store. Enjoy free Standard UK Shipping on all orders over £50.
Rooted in craftsmanship, the collection highlights intricate embroidery and artisanal detail. Sculptural silhouettes and folk influences meet modern, casual British style - resulting in a thoughtful selection of unique designs, created to be worn, loved, and cherished

Left to right:
Apolina Baby Cece Smock Romper - Tablecheck Marine
Apolina Elma Gilet - Autumn Harvest Floral (available in Baby and Kids sizes)
Apolina Carlotta Embroidered Blouse - Cashew
Inspiration for Apolina’s AW25 collection lies in traditional English village life, a rural mood inspired by the work of local artists; Edward Bawden, Eric Ravilious, and the Great Bardfield artists’ community of the 1930s–70s.
With nature, colour and traditional English farming smocks as a starting point, the collection also brings in an illustrated Swedish folk letters influence, lending a layered scrapbook feel to the rural English references.
Signature Embroidered Details

Left to right:
Apolina Bette Dress - Dried Moss
Apolina Bette Jumpsuit - Blue Pebble
Apolina Cece Smock Dress - Meadow Calico Ribbon
Apolina Molly Embroidered Trouser - Poppy
Left to right:
Apolina Pascale Dress - Cashew
Apolina Noemie Dress - Retro Green
Apolina Carlotta Embroidered Blouse - Cashew
Apolina Maggie Sailor Dress - Nordic Blue
Apolina AW25 Baby & Toddler: 18-24M

Left to right:
Apolina Elma Gilet - Autumn Harvest Floral
Apolina Ursina Pinafore - Cashew
Apolina Bette Dress - Dried Moss

Apolina Elma Gilet - Autumn Harvest Floral

Apolina Bette Dress - Dried Moss
Apolina AW25 Core Collection: Childrenswear

Apolina Bette Jumpsuit - Blue Pebble
Apolina Molly Embroidered Trouser - Poppy

Apolina Carlotta Embroidered Blouse - Cashew

Apolina Mia Top - Dried Moss
Apolina Cornelia Blouse - Retro Green
Apolina Ursina Pinafore - Cashew

Apolina Noemie Dress - Retro Green

Apolina Maggie Sailor Dress - Nordic Blue

Apolina Cece Smock Dress - Meadow Calico Ribbon
Apolina Pascale Dress - Cashew 
Apolina Penny Smock Dress - Pink Beige
Apolina Penny Smock Dress - Cashew
Apolina Bette Dress - Dried Moss
Shop the Apolina AW25 baby and kids clothing collection here.
Don't miss Apolina sale pieces in our outlet.

