SIDELINE is a UK-based contemporary womenswear label that creates thoughtful clothing with subtle, understated details. Designing for women who care about how they dress and present themselves, with an air of softly confident style that showcases an interest in unique pieces, SIDELINE collections are a response to throw-away fashion as everyday styles you will return to time and time again. Entitled ‘Grow’ the SIDELINE SS24 womenswear collection explores the idea of slow growth, exploring the ‘why’ behind the brand’s happiness in staying small. Featuring classic check prints that remind us of British summertime on styles such as the Nancy Dress - Blue Check and folk influences embroidered on the SIDELINE Hills Dress - Black and SIDELINE Spring Shirt - Tomato, this collection has an easy breezy air and fits effortlessly with existing wardrobe pieces. Priding themselves on ethical and sustainable practices, SIDELINE prioritises ethical manufacturing, fair working conditions and living wages. From England’s south coast, where everything is designed by founder Ellen Brookes, to Vietnam where collections are made by a factory specialising in high-quality denim, every SIDELINE dress, shirt, jumpsuit and trouser is designed with care and attention, to ensure the best finishes that can be appreciated for many years to come. Additionally, they have eliminated all single use plastic from their packaging process by using 100% water soluble and marine-safe solutions.
