FUB
Designed for eco-fashion enthusiasts, FUB offers knitwear and apparel for both kids and women, crafted from organic, natural materials like lambswool, merino wool, and cotton.
A brand we recommend every autumn and winter for beautiful sweaters, merino beanie hats, headbands and mittens that we know will keep you warm and cosy, FUB proves time and time again its devotion to quality and careful construction to create simple, timeless and reliable pieces.
In addition to knitwear, FUB offers a collection of essential single-knit jersey t-shirts crafted from high-twist cotton yarn. This unique material gives the shirts a sturdier and more stable structure compared to typical designs, resulting in a sharp, defined silhouette that transforms an everyday t-shirt into a luxurious staple.
FUB is dedicated to crafting exquisitely soft, high-quality garments that effortlessly become essential wardrobe staples. The brand's design aesthetic reflects a unique Danish influence - rooted in the label’s origins - while embracing a commitment to classic, trend-resistant styles. Tailored for individuals who value simplicity and timeless elegance, FUB’s pieces are a celebration of enduring fashion.
