Summer Sale 🌞 Now Up To 50% Off!
Enjoy discounts on summer essentials and shop ahead for winter with savings sitewide.
The SMALL-FOLK Journal — Product Guide
Back to School: Accessories & Lunchtime
The start of a new school year is just around the corner, but it's not too late to get your Back to School essentials in time for the new term.
Back to School: Our Shoes & Boots Guide
Get ready for the new term with our Back to School guide. First on the list is school shoes...
Introducing: The Natural Play Makeup Company
First seen on Dragon’s Den, The Natural Play Makeup Company is the UK’s first children’s natural play makeup company and maker of Cosmetic Bioglitter™ PURE, developed to quickly and safely biodegrade in the natural environment.
Swimwear For Every Summer Adventure
From splashing in the pool to playing by the sea, our eco-friendly, recycled swimwear, weatherproof robes, playful beach accessories, and coastal-themed puzzles, games, and books are perfect for staycations or far-flung adventures.