The Simple Folk

Set out to create versatile, timeless pieces with luxuriously soft finishes whilst being practical, pattern-free and made with non-toxic fabrics and dyes, The Simple Folk was founded by two mothers and friends. Balancing two newborns, two toddlers, three dogs and four companies between the two of them, Abi and Jamie felt they weren’t taking the next logical steps in their lives to launch another idea but after having no luck in finding clothing and accessories for themselves and their children that reflected their eco-friendly lifestyles and gentle parenting, the best solution was clear.

A firm favourite that never goes out of style for little ones, The Simple Folk Oversized Denim Dungaree can be styled with blouses, shirts, t-shirts, vests and tops such as The Simple Folk Muslin Top - Sage, with adjustable straps for ease of sharing between siblings or friends. For beach days The Simple Folk Freedom Romper - French Stripe has a vintage inspired look whilst The Simple Folk Everyday Leggings in Walnut and Antique go with just about anything for a true everyday staple.

Offering a minimalist line of nature-inspired, ethical, organic, and high-comfort play clothes  and womenswear pieces that are easy to wear, easy to wash, and easy on the senses, so they can support your children for years to come, the latest collection from The Simple Folk offers beautiful everyday styles  that can be mixed and matched throughout the year.

Bringing fair, ethical, and sustainable practices to the fashion industry The Simple Folk are also caring for the well-being of little ones worldwide. They support the Kikulu Foundation and their dedication to unlocking the potential of children in Uganda through access to quality education.