This week we have introduced Pico Goods organic cotton basics to the SMALL-FOLK collection! Offering ethical underwear designed in the UK, we have welcomed new underwear sets for ladies in different cuts that have all been made from soft, high quality organic cotton in wearable, everyday shapes.

Introducing Pico Goods Organic Cotton Underwear to SMALL-FOLK


Founded by Phoebe and Isobel, two close friends with shared passions for textiles, ethical manufacture and slow living, in 2016 the pair sought to fill a space in the market for high quality, organic basics made well with transparency at the core. Having developed Pico Goods and their accompanying ‘Project Pico’ research based project, through extensive investigation and regular research trips to India, the Pico Goods team has developed valued partnerships with cotton farmers and those working within production. As a result of working directly with craftspeople and specialists at every step of manufacturing, Pico Goods designs can be traced right back to the source, from the sowing and harvesting of the cotton, to the spinning, dyeing, cutting and sewing. For every step, Pico Goods has a direct connection to the team responsible and actively nurtures these relationships to not only make beautiful items, but to also celebrate community, farmers and craftspeople. Welcoming feedback from customers, ongoing edits are made in response to ensure comfort and support for all different bodies. 

Beginning with the first things to be put on in the morning - super soft, everyday underwear - Pico Goods knickers, briefs and crop tops stand out for their simplistic luxury. The size range extends from  a UK 6 - 16.


Cut and sewn by the team at Mila Fairtrade factory in southern India, their organic cotton knickers and briefs are made from a blend of organic cotton with a touch of elastane for flexibility. This composition is dyed with GOTS certified dyes and the two colourways of Charcoal and Ecru are perfect for pairing underneath light and dark tops and trousers.

SMALL-FOLK Pico Goods Underwear Briefs and Knickers

Pico Goods Full Brief - CharcoalPico Goods High Waist Knicker - Charcoal / Pico Goods Low Waist Knicker - Charcoal

The choice is yours as to which rise you prefer for coverage and what you find comfortable. During the colder months the Pico Goods High Waist Knicker offers extra warmth (and has a rise that is good for tucking in a t-shirt or vest!) but of course the light weight cotton suits year-round wear. We find the sizing is true to what we usually choose and the added elastane provides appreciated stretch and allows for movement. 


As a development of their original Crop Top design, Pico Goods recently introduced their Full Crop Top to provide additional coverage and support, following feedback from their customers. With an underband and adjustable straps, darts at the bust add shaping and wider strap widths make for one comfortable bra! The care label (wash at 30° with similar colours then line dry) has been screen printed inside with GOTS certified dyes and just as their knickers and briefs have been, each crop top has been constructed using organic cotton sourced from farmers’ cooperatives. Sizing is grouped and thanks to the adjustable straps you can edit the fit to suit - if you would like assistance with choosing your correct size we will be happy to help.

Pico Goods Organic Essential Underwear Full Crop Tops

Pico Goods Full Crop Top - Ecru / Paired with the Pico Goods Full Brief - EcruFull Crop Top - Charcoal

We are really excited to be stocking such a beautiful underwear label, especially one that is so passionate about creating pieces correctly to bring additional comfort to everyday and in support of craftspeople who make each piece with care and attention.

If you would like any additional information about Pico Goods or assistance with sizing please contact us here.

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